Understand the context.
Find the right next move.
Different business models call for different questions. Explore how commercial analysis, research and digital delivery can support the decisions in front of you.
Explore your industry
Where does your
business fit?
Start with your industry. Follow the question through to the work and a tangible output.
Professional services
Protect the economics of work sold by time, scope or expertise.
Explore the business questions
Retail & e-commerce
Connect the customer proposition to product and channel economics.
Explore the business questions
Hospitality & local services
Bring pricing, capacity and the customer journey into one review.
Explore the business questions
Technology & digital businesses
Make the customer need and the operating model clear before building.
Explore the business questionsThe industry examples outline possible service applications. Visit our case studies for the scope, analysis and limitations of the published work.
Different markets.
The right questions.
Market research, commercial due diligence and competitive intelligence address different decisions. Here is how each can be applied to your business context.
Where is demand, and what shapes the buying decision?
02Commercial due diligenceWhat supports the opportunity, and what could weaken it?
03Competitive intelligenceHow do customers’ alternatives compare with your offer?
| Industry | Market research | Commercial due diligence | Competitive intelligence |
|---|---|---|---|
| Professional services | Which client segments need the service, and how do they select a provider? | How recurring is demand, and how concentrated is revenue across clients or key people? | How do specialist positioning, fee models and service scope compare? |
| Retail & e-commerce | Which customer needs and channels support a proposed range or market entry? | Do repeat purchase, channel economics and customer-acquisition assumptions support the plan? | How do price, product range, fulfilment and customer experience differ? |
| Hospitality & local services | How do catchment, seasonality and customer occasions affect demand? | What do booking patterns, capacity and reliance on third-party channels imply for expansion? | How do local alternatives compare on offer, pricing, availability and booking experience? |
| Technology & digital businesses | Which user needs, buying roles and adoption barriers matter? | What evidence supports retention, revenue concentration and the route to growth? | How do features, pricing tiers, integrations and substitutes compare? |
A market brief, commercial assessment
or competitor comparison.
We agree the decision, sources and scope first. These are applications we can discuss, rather than claims of completed engagements in every sector.
Professional services
Protect the economics of work sold by time, scope or expertise.
The commercial issue
A growing project book can make it harder to see delivery effort, scope changes and margin by engagement.
Which engagements earn their place in the team’s capacity?Prepare an industry-focused brief
What a review could include
- Review pricing, direct delivery costs and recorded effort.
- Map proposal, delivery and handover responsibilities.
- Define a repeatable commercial review.
An engagement-level commercial review with pricing assumptions and capacity questions.
Retail & e-commerce
Connect the customer proposition to product and channel economics.
The commercial issue
A new range, channel or customer segment needs a clearer view of demand, alternatives and delivery costs.
What evidence would support the next product or channel decision?Prepare an industry-focused brief
What a review could include
- Define the customer and the buying question.
- Compare offers, routes to market and fulfilment assumptions.
- Create an opportunity brief and a bounded test plan.
A customer and competitor assessment with an evidence-led market test plan.
Hospitality & local services
Bring pricing, capacity and the customer journey into one review.
The commercial issue
Variable demand, repeated administration or unclear handovers can make day-to-day delivery harder to manage.
Where does work wait, repeat or lose its owner?Prepare an industry-focused brief
What a review could include
- Map a booking, enquiry or service-delivery workflow.
- Examine capacity assumptions and repeated tasks.
- Prioritise practical changes with clear ownership.
A current-state process map and a focused improvement plan with owners.
Technology & digital businesses
Make the customer need and the operating model clear before building.
The commercial issue
A new product, reporting system or AI tool needs a defined user task, useful measures and a realistic handover.
What should this investment help someone understand or do?Prepare an industry-focused brief
What a review could include
- Define user needs, requirements and review measures.
- Assess reporting, website or automation options.
- Scope a prototype or trial with explicit review points.
A requirements and options brief, with a scoped prototype or trial plan.